For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.
2019 - HACKETT LONDON: Press Night
Hackett invited - and all those who have rank and name in the media fashion scene came to admire the AW19 collections of the British label in the Munich Hackett showroom. The expression of distinguished restraint reflected in the Mayfair, Modern Heritage and New Country collections was appealing. GQ, Robb Report, SZ or even Icon are only an excerpt from the guest list of the press night, which was organized by WHITE Communications. But also the hip stylists, influencers and the famous actor John Friedmann did not miss the event.
2019 - 40 years VOGUE Germany
World WHITE exclusive. There is always something special about WHITE invitations. On the occasion of the 40th anniversary of the German edition, WHITE arranged an exclusive tour of the Villa Stuck for the invited guests. On the occasion of the sensational birthday exhibition, "Vogue" culture editor Bernd Skupin guided the guests through the exhibition, which is much more than the history of a successful fashion magazine.
2019 - EISENBERG PARIS: Kick-off events
Meeting point of the beauty scene. The luxury cosmetics and perfume brand Eisenberg captivates with passion, timelessness and quality, which for this builds on a combination of the latest technology and the very best raw materials. But Eisenberg does not only mean the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see this for themselves at a kick-off event. At the luxury Mandarin Oriental Hotel in Munich and the Clouds Restaurant in the Tanzenden Türme in Hamburg, beauty expert Patrizia Mazzitelli from Eisenberg provided insights into the Eisenberg product world. In attendance were all the well-known lifestyle titles such as "Glamour, "Bunte," "Madame," "Harpers Bazar" or "Men's Health," as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy.
2019 - TOMMY HILFIGER: Celebrity presence through Zurich
During the Zurich Film Festival in October, Tommy Hilfiger was omnipresent. He was spotted not only at the event, but also around town. Behind it was not only cinematic passion of the fashion designer, but a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The likeness of the Formula 1 world champion adorned the streetcar in the Swiss banking city - visible to 3.5 million passers-by. Lewis Hamilton ensured that there were visual treats during the Zurich Film Festival, and not just in the films shown.
2018 - POPSOCKETS: Launch party Europe
PopSockets is conquering the market. The gadget, which makes everyday use of smartphones and tablets easier, is finding increasing popularity around the world. Now the US-American PopSockets inventor David Barnett wants to tell his personal success story live during a city tour through Europe. This will take the business founder to London on June 26, Berlin on June 27 and Paris on June 28. Influencers, bloggers, press and Popsockets partners from the respective countries are invited. The whole thing will be rounded off with a DJ, party, expo and selfie worlds. Therefore we organized three launchparties for the European launch of PopSockets in Paris, Berlin and London. We invited a mix of important press, Influencers and VIP´s. The guests had a great time exploring different instagramable settings such as logo wall, PopSockets lounge, confetti areas, London phone booths etc. As goodie each guest could create their own PopSocket. We also organized the famous model and Valentina Belleza. total guests: 500.
2018 - TIFFANY: OOH Campaign at Odeonsplatz Munich
It was a Christmas spectacular sight at an important cultural monument of the Bavarian metropolis. The oversized billboard "Christmas made by Tiffany" not only inspired gift-seekers, but also decoratively covered the construction site at the Munich Residenz. The motif: small robots that lovingly produce jewelry in a futuristic working world and thus conjure up light in our everyday lives.
2018 - HACKETT LONDON x Henley Royal Regatta
British luxury brand Hackett London is pleased to announce its partnership with Henley Royal Regatta as the "Official Apparel Partner" for the 2018 sporting event. The Henley Royal Regatta is one of the most important and prestigious rowing events in the world, held annually in Henley-on-Thames since its inception in 1839 and this year from July 4-8, 2018.
2018 - LEWIS HAMILTON X TOMMY HILFIGER
After the announcement of Tommy Hilfiger's cooperation with Mercedes-AMG Petronas Motorsports, there is now again great news to report from the house of Hilfiger: c Parallel to the women's campaign with supermodel Gigi Hadid, the men's campaign with Lewis Hamilton is now running. "I've always admired Lewis' staying power at the races - as well as his distinctive style off the track, which speaks to a new generation," said Tommy Hilfiger. "His career is built on passion, will and hard work - values with which I also founded my brand. We have a close connection to Formula 1 - as we do to the world of motorsport in general." Lewis Hamilton also commented on the cooperation with Hilfiger: "Like Tommy Hilfiger, I believe in the power of fashion and innovation to create individuality and break conventions," he said. "Tommy's designs inspire me to wear confident outfits off the track; they express my creativity and style with confidence." The campaign was directed by Mikael Jansson at the famous " Tricky Triangle" at Pocono Raceway in Pennsylvania.
2018 - Welcome EISENBERG PARIS
Eisenberg Paris is dedicated to offering top-notch, opulent skincare products that are customized to meet the requirements of each unique client. The company is renowned for its distinctive Multi-Tasking line of skincare products, which integrates various skincare advantages into a single item.
2018 - THE ELITE AWARD: A night to remember
"A night to remember" was the motto of the Elite Awards 2018 in Munich. The Oscar Gala for students took place on 15.05.2018 at the GOP Varieté Theater. There were The Campus M21 semester bests were chosen in the following categories: The best practical projects and final theses, the best semester projects and charity projects. The event was organized by the fourth semester Sports, Event and Media Management students. As a long-standing partner of Campus M21, WHITE Communications supported this unforgettable evening as a sponsor.
2018 - VENICE: Financial Times Luxury Summit
"Luxury Disruption - The industry's innovators are changing the narrative" - this was the thesis of the "Business of Luxury Summit", to which the Financial Times, with the support of WHITE Communications, invited guests to Venice from May 20 to 22. In which direction is the industry developing? How revolutionary will this change be? How are traditional houses keeping pace, and what can they do to stay ahead of industry innovators and remain competitive in the marketplace? It was the big questions about the opportunities and risks of disruptive change that occupied the participants. These included: What do Millennial luxury consumers actually want? How will their buying behavior be shaped by digitization? And how are they changing the face of retail and the market and media landscape? To this end, the FT Business Luxury Summit, directed by FT editor Lionel Barber, and fashion editor Jo Ellison, brings together leading decision-makers in the industry. Innovators and financiers debate at a high level about the latest developments/changes in luxury and what can be expected in the near future. And always with a view to the future and in the direction of constructive, groundbreaking solutions. For this very reason, it is always a special pleasure for us to be a partner of the Financial Times! Video rights: Financial Times https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit.
2018 - SIHH GENEVA
Impressions and experiences WHITE Communications was able to gather during the Salons International de la Haute Horlogerie (SIHH 2018).
2018 - CALVIN KLEIN in HAMBURG
WHITE promotes the current campaign "OurFamily #MyCalvins" of the US label Calvin Klein. As an oversized animated screen, the Klubhaus St. Pauli Hamburg is used as a 500 m² media wall. Through the campaign at the exclusive location 5 million reach is achieved. "Whether you're related or have dreams in common, family is what you make it. A patchwork of individuals, united and unbreakable. This is our family ", is the message about the current campaign on the website. The focus is on prominent families such as those of Solange Knowles and A$AP Mob. Willy Vanderperre was hired for the current shoot. He puts Kris Jenner's clan in all its glory in the right light. Like everyone else, the Sisters garments that resemble the iconic underwear of the 90s. These are bras, tanks and boy shorts, all with CK's black or white logo, as well as denim pieces from 205W39NYC. "We're definitely a modern family," Kourtney Kardashian tells Vogue. In mid-February, Calvin Klein released the fourth installment of its ad campaign, titled "Our Family #MyCalvins.
2018 - MICHALSKY: Stylenite
Michalsky's StyleNite returns to the Tempodrom as the grand finale of Berlin Fashion Week 2018. 1,500 invited guests were part of the breathtaking, innovative staging of the ATELIER MICHALSKY collection. Under the motto "Dream Again", the unique location provided the perfect setting for the inspiring show. " Dream Again is a call to see the positive side of our lives. A call for people to focus on the possibilities again and not to focus on the problems," says Michael Michalsky.
2018 - MUNICH: Watches & Jewellery Luxury Conference
Luxury never gets boring! Especially not when the first guard of the publications Bilanz, Blau, Die Dame, ICON and Welt are sitting at the Luxury Conference in Munich. And you probably noticed it right away - all titles of the Axel Springer publishing group. Watches and jewelry in particular are a barometer for the economy of the noble, and were therefore also thematically the focus of the event. As if that were not enough, provocative theses in the lecture by Bain & Company expert Serge Hoffmann ensured lively discussions, and influencers shared their perspectives with the expert auditorium. WHITE Communications promoted the dialog and supported the come-together in the form of a partnership.
2017 - Welcome ESCADA
Founded in 1976 by Margaretha Ley and her husband Wolfgang, Escada quickly became known for its high-quality fabrics and colorful designs, making a name for itself in the world of upscale evening and business wear for women. Today, Escada is known for its elegant designs and attention to detail, with its clothing and accessories sold in boutiques around the world and its fragrances, eyewear, and jewelry.
2017 - BERLIN: WHITE Communications Fashion Lunch
As every year, our traditional WHITE FASHION LUNCH takes place at Borchardts in Berlin. We have interesting conversations in a relaxed atmosphere with our customers, partners and friends and relax during the hustle and bustle between the fashion shows.
2016 - ASTON MARTIN by HACKETT LONDON
Hackett's long-term relationship with Aston Martin, one of the UK's most prestigious automotive companies, reaches new heights for the Fall/Winter 2016 season. To coincide with the release of Aston Martin's highly anticipated DB11, Hackett launched a special exclusive collection called Aston Martin by Hackett. This 14-piece luxury collection includes outerwear, knitwear, shirts, pants and accessories. It reflects the quintessential British brand values of both Hackett London and Aston Martin, making it innovative, luxurious and the epitome of style. Key guests dressed in Hackett included Jeremy Hackett, Arnold Oceng, Craig McGinlay, Bill Milner, Jack Savoretti, Robert Konjic, Jim Chapman and Paul Sculfor. Beefeater and NYE Timber provided delicious drinks and cocktails.
2016 - TOMMY X GIGI - THFW16 Collection
On September 09, Tommy Hilfiger presented its new fall 2016 collection in New York City. The event took place at the South Street Seaport, the "Tommy Pier", and held rides and shooting galleries for guests, inspired by Hilfiger's belief in creating fun and inspiring experiences that combine fashion and entertainment. The show was also the global launch of the TommyxGigi special collection, designed in collaboration with international supermodel Gigi Hadid, who opened the show. The TommyxGigi collection celebrates the relaxed and aesthetic Hadid style of the West Coast combined with the heritage and special Hilfiger something of the East Coast. The #TOMMYNOW runway was an interactive experience and gave guests the opportunity to purchase their favorite looks immediately, as all pieces were available via e-commerce and retail as they were presented on the runway. "See Now. Have Now." The online campaign for the TommyxGigi collection was released on September 10 in Germany, Austria and Switzerland.
2016 - CALVIN KLEIN: OOH larger-than-life campaign
In the immediate vicinity of Königsallee, across which 11,000 passers-by stroll every hour, the campaign for the American fashion label conceived and implemented by WHITE set new standards. Around 970 square meters of advertising space on the Kö bridge, that alone was record-breaking, the two larger-than-life testimonials Justin Bieber and Kendall Jenner ensured a social media buzz of the extra class.