News from the world of luxury marketing! Immerse yourself in the fascinating world of luxury marketing with the brand new book by Rupert Wild , the visionary founder of WHITE Communications!

In this inspiring work, Rupert shares his years of experience and profound knowledge about the art of luxury marketing. Discover the secrets behind successful positioning of luxury brands, the creation of unforgettable brand experiences, and the art of targeting an exclusive audience.

Whether you’re an aspiring marketing professional or simply curious about the world of luxury marketing, this book offers captivating insights and practical tips that will accompany you on your journey to success.

WHITE Communications works for FONDAZIONE CAPELLINO and is delighted to represent this exceptional client.

The topic: "Which online, offline strategies are the right ones to win customers and retain them in the long term" was put on the agenda on the very first day of the China Luxury Summit 2019 is no coincidence, but remains an existential question for the industry protagonists. That's why the auditorium at the Swissotel Grand Shanghai eagerly followed the exchange in the expert panel moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On stage, seated alongside Rupert Wild CEO of WHITE Communications were Francois Nakkachdji, Partner, RESERVOIR WATCHES; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE also rounded out its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit - a place to be for the elite of the luxury industry.

"A night to remember" was the motto of the Elite Awards 2018 in Munich. The Oscar Gala for students took place on 15.05.2018 at the GOP Varieté Theater. There were The Campus M21 semester bests were chosen in the following categories: The best practical projects and final theses, the best semester projects and charity projects. The event was organized by the fourth semester Sports, Event and Media Management students. As a long-standing partner of Campus M21, WHITE Communications supported this unforgettable evening as a sponsor.

"Luxury Disruption - The industry's innovators are changing the narrative" - this was the thesis of the "Business of Luxury Summit", to which the Financial Times, with the support of WHITE Communications, invited guests to Venice from May 20 to 22. In which direction is the industry developing? How revolutionary will this change be? How are traditional houses keeping pace, and what can they do to stay ahead of industry innovators and remain competitive in the marketplace? It was the big questions about the opportunities and risks of disruptive change that occupied the participants. These included: What do Millennial luxury consumers actually want? How will their buying behavior be shaped by digitization? And how are they changing the face of retail and the market and media landscape? To this end, the FT Business Luxury Summit, directed by FT editor Lionel Barber, and fashion editor Jo Ellison, brings together leading decision-makers in the industry. Innovators and financiers debate at a high level about the latest developments/changes in luxury and what can be expected in the near future. And always with a view to the future and in the direction of constructive, groundbreaking solutions. For this very reason, it is always a special pleasure for us to be a partner of the Financial Times! Video rights: Financial Times https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit.

Luxury never gets boring! Especially not when the first guard of the publications Bilanz, Blau, Die Dame, ICON and Welt are sitting at the Luxury Conference in Munich. And you probably noticed it right away - all titles of the Axel Springer publishing group. Watches and jewelry in particular are a barometer for the economy of the noble, and were therefore also thematically the focus of the event. As if that were not enough, provocative theses in the lecture by Bain & Company expert Serge Hoffmann ensured lively discussions, and influencers shared their perspectives with the expert auditorium. WHITE Communications promoted the dialog and supported the come-together in the form of a partnership.

VISIONS AND DREAMS IN SEOUL -CONDÉ-NAST LUXURY CONFERENCE. WHITE’s Alexander Laible accompanied Rupert Wild to Condé Nast’s Luxury Conference in the South Korean capital. A report on the lasting impressions he came away with. IT’S APRIL 19, and a pleasant spring evening in Seoul. As the sun slowly sets over the Korean megacity, things are just getting underway in the garden of the Shilla Hotel – a spectacular setting for the occasion on a wooded hillside. Black-clad waiters are serving ice-cold drinks and caviar canapés, fairy lights are twinkling in the trees and the guests at the 2016 Condé Nast International Luxury Conference are gathering for the first get-together of the event in cocktail attire. Balmain’s head designer Olivier Rousteing is sipping a gin and tonic. Diesel’s artistic director Nicola Formichetti is saying hello to Jonathan Newhouse, CEO of Condé Nast.

International campaign for RIMOWA, meticulously planned and organized by WHITE.

The new launch from FERRAGAMO is the fragrance of the season. WHITE partners with Salvatore Ferragamo for their new perfume launch.

LAGERFELD signs WHITE, giving us a tailwind for our international business which means media planning in 11 countries.

Always worth a trip, especially when TOMMY HILFIGER calls. We set off with some great consulting and campaign ideas up our sleeve – and are entrusted with the German-speaking market.

In the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!

BULGARI’s perfume division definitely has a nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.

BURBERRY wants to launch a new perfume and cosmetics too. We were asked to run a media campaign.

WHITE goes into the new millennium with BULGARI Jewelry.

BULGARI is a very important milestone. Our entry into the luxury sector.

We advise Burda on the market positioning for ELLE magazine.

Munich Airport honors us with the job of creating its website.

PENTAX comes up with a new camera and we work with SAUTER on cinema ads all over Germany to promote it.