For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.
2020 - FONDAZIONE CAPELLINO x WHITE Communications
WHITE Communications works for FONDAZIONE CAPELLINO and is delighted to represent this exceptional client.
2020 - LIU JO loves Kendall Jenner
WHITE wishes Happy Birthday LIU JO. The label LIU JO and Kendall Jenner were both born in 1995. They share a birthday kinship. Another reason to celebrate - for both. The fashion brand won the supermodel as the LIU JO face for its anniversary campaign. Under the campaign name #Bornin1995, the luxury label shows its anniversary pieces - a reminiscence of the iconic fashion silhouettes from 1995. WHITE Communications congratulates LIU JO and is pleased to implement a combined out-of-home campaign with digital citylight screens and classic citylight posters for the start of the year-round birthday celebration in Munich, Berlin, Düsseldorf and Stuttgart.
2019 - Winnie Harlow x STEVE MADDEN SS20
Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.
2019 - ESCADA: OOH geotrageting campaign in New York City & Los Angeles
Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.
2019 - CHINA: Luxury Summit
The topic: "Which online, offline strategies are the right ones to win customers and retain them in the long term" was put on the agenda on the very first day of the China Luxury Summit 2019 is no coincidence, but remains an existential question for the industry protagonists. That's why the auditorium at the Swissotel Grand Shanghai eagerly followed the exchange in the expert panel moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On stage, seated alongside Rupert Wild CEO of WHITE Communications were Francois Nakkachdji, Partner, RESERVOIR WATCHES; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE also rounded out its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit - a place to be for the elite of the luxury industry.
2019 - TOMMY HILFIGER: Celebrity presence through Zurich
During the Zurich Film Festival in October, Tommy Hilfiger was omnipresent. He was spotted not only at the event, but also around town. Behind it was not only cinematic passion of the fashion designer, but a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The likeness of the Formula 1 world champion adorned the streetcar in the Swiss banking city - visible to 3.5 million passers-by. Lewis Hamilton ensured that there were visual treats during the Zurich Film Festival, and not just in the films shown.
2018 - HACKETT LONDON x Henley Royal Regatta
British luxury brand Hackett London is pleased to announce its partnership with Henley Royal Regatta as the "Official Apparel Partner" for the 2018 sporting event. The Henley Royal Regatta is one of the most important and prestigious rowing events in the world, held annually in Henley-on-Thames since its inception in 1839 and this year from July 4-8, 2018.
2018 - VENICE: Financial Times Luxury Summit
"Luxury Disruption - The industry's innovators are changing the narrative" - this was the thesis of the "Business of Luxury Summit", to which the Financial Times, with the support of WHITE Communications, invited guests to Venice from May 20 to 22. In which direction is the industry developing? How revolutionary will this change be? How are traditional houses keeping pace, and what can they do to stay ahead of industry innovators and remain competitive in the marketplace? It was the big questions about the opportunities and risks of disruptive change that occupied the participants. These included: What do Millennial luxury consumers actually want? How will their buying behavior be shaped by digitization? And how are they changing the face of retail and the market and media landscape? To this end, the FT Business Luxury Summit, directed by FT editor Lionel Barber, and fashion editor Jo Ellison, brings together leading decision-makers in the industry. Innovators and financiers debate at a high level about the latest developments/changes in luxury and what can be expected in the near future. And always with a view to the future and in the direction of constructive, groundbreaking solutions. For this very reason, it is always a special pleasure for us to be a partner of the Financial Times! Video rights: Financial Times https://live.ft.com/Events/2018/FT-Business-of-Luxury-Summit.
2017 - Welcome ESCADA
Founded in 1976 by Margaretha Ley and her husband Wolfgang, Escada quickly became known for its high-quality fabrics and colorful designs, making a name for itself in the world of upscale evening and business wear for women. Today, Escada is known for its elegant designs and attention to detail, with its clothing and accessories sold in boutiques around the world and its fragrances, eyewear, and jewelry.
2016 - SEOUL: Condé Nast Luxury Conference
VISIONS AND DREAMS IN SEOUL -CONDÉ-NAST LUXURY CONFERENCE. WHITE’s Alexander Laible accompanied Rupert Wild to Condé Nast’s Luxury Conference in the South Korean capital. A report on the lasting impressions he came away with. IT’S APRIL 19, and a pleasant spring evening in Seoul. As the sun slowly sets over the Korean megacity, things are just getting underway in the garden of the Shilla Hotel – a spectacular setting for the occasion on a wooded hillside. Black-clad waiters are serving ice-cold drinks and caviar canapés, fairy lights are twinkling in the trees and the guests at the 2016 Condé Nast International Luxury Conference are gathering for the first get-together of the event in cocktail attire. Balmain’s head designer Olivier Rousteing is sipping a gin and tonic. Diesel’s artistic director Nicola Formichetti is saying hello to Jonathan Newhouse, CEO of Condé Nast.
2016 - RIHANNA x FRENDS
Headphones are not just for listening. Caribbean superstar Rihanna also enjoys wearing them as a golden jewel-encrusted crown. This has caused a sensation. The $9000 accessory, a joint project between FRENDS and DOLCE & GABBANA, sold out just hours after Rihanna tweeted.
2014 - Welcome RIMOWA
International campaign for RIMOWA, meticulously planned and organized by WHITE.
2009 - KARL LAGERFELD goes international with WHITE
LAGERFELD signs WHITE, giving us a tailwind for our international business which means media planning in 11 countries.
1997 - Welcome MIZUNO
MIZUNO, our first client from Japan, launches a new product: golf clubs.
1996 - ELLE MAGAZINE: Market positioning
We advise Burda on the market positioning for ELLE magazine.