For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.
2024 - REPLAY - international OOH/DOOH campaign
We are excited to share our latest project with REPLAY for their new international campaign, featuring global icons and securing key Out-Of-Home advertising spaces in Munich, Hamburg, Düsseldorf, and Stuttgart. The campaign features celebrities like Martin Garrix, Amelia Gray, Leni Klum, Maye Musk, and stars from FC Bayern Munich, ensuring significant exposure. This strategic initiative supports REPLAY's mission to amplify their presence and captivate audiences across the fashion industry.
2023 - PEPE JEANS anniversary
Celebrating 50 years of PEPE JEANS London! What began as a humble denim stand on Portobello Road has evolved into one of the world's foremost denim brands. Teaming up with Lila Moss, PEPE JEANS pays homage to two London icons, while highlighting the vibrant life of the city, a theme that this collection beautifully captures.
2022 - Welcome PEPE JEANS
Quality and style are two attributes deeply interwoven into the DNA of U.K based fashion brand PEPE JEANS. Through their trendy yet cozy high-quality garments, PEPE JEANS was able to gain popularity among consumers looking for a distinctive and fashionable brand.
2020 - Welcome SAMSONITE
Sustainability is the new luxury. Samsonite is moving with the trend and presenting a new hard shell collection by the name of Proxis™. Available in four on-trend colours, the stylish and dynamic high-performance suitcases in the Proxis™ range are designed to make travelling more convenient. The monogram or laser engraving service for personalising the luggage is just one of the highlights. The stylish travel companions are based on a patent-pending innovation called Roxkin™, a material developed by Samsonite and made at its own production plant. It’s Roxkin™ that gives the luggage pieces in the Proxis™ collection their remarkable strength, resilience and lightness. What’s more exciting is the new material ensures the suitcases always bounce back into their original shape. The quality and production standards embodied by the new collection underpin Samsonite’s commitment to a sustainable future, for instance by means of the special benefits provided by the new global customer service plan Samsonite wecare.
2020 - LIU JO loves Kendall Jenner
WHITE wishes Happy Birthday LIU JO. The label LIU JO and Kendall Jenner were both born in 1995. They share a birthday kinship. Another reason to celebrate - for both. The fashion brand won the supermodel as the LIU JO face for its anniversary campaign. Under the campaign name #Bornin1995, the luxury label shows its anniversary pieces - a reminiscence of the iconic fashion silhouettes from 1995. WHITE Communications congratulates LIU JO and is pleased to implement a combined out-of-home campaign with digital citylight screens and classic citylight posters for the start of the year-round birthday celebration in Munich, Berlin, Düsseldorf and Stuttgart.
2019 - ESCADA: OOH geotrageting campaign in New York City & Los Angeles
Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.
2019 - HACKETT LONDON: Press Night
Hackett invited - and all those who have rank and name in the media fashion scene came to admire the AW19 collections of the British label in the Munich Hackett showroom. The expression of distinguished restraint reflected in the Mayfair, Modern Heritage and New Country collections was appealing. GQ, Robb Report, SZ or even Icon are only an excerpt from the guest list of the press night, which was organized by WHITE Communications. But also the hip stylists, influencers and the famous actor John Friedmann did not miss the event.
2019 - TOMMY HILFIGER: Celebrity presence through Zurich
During the Zurich Film Festival in October, Tommy Hilfiger was omnipresent. He was spotted not only at the event, but also around town. Behind it was not only cinematic passion of the fashion designer, but a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The likeness of the Formula 1 world champion adorned the streetcar in the Swiss banking city - visible to 3.5 million passers-by. Lewis Hamilton ensured that there were visual treats during the Zurich Film Festival, and not just in the films shown.
2018 - TIFFANY: OOH Campaign at Odeonsplatz Munich
It was a Christmas spectacular sight at an important cultural monument of the Bavarian metropolis. The oversized billboard "Christmas made by Tiffany" not only inspired gift-seekers, but also decoratively covered the construction site at the Munich Residenz. The motif: small robots that lovingly produce jewelry in a futuristic working world and thus conjure up light in our everyday lives.
2018 - HACKETT LONDON x Henley Royal Regatta
British luxury brand Hackett London is pleased to announce its partnership with Henley Royal Regatta as the "Official Apparel Partner" for the 2018 sporting event. The Henley Royal Regatta is one of the most important and prestigious rowing events in the world, held annually in Henley-on-Thames since its inception in 1839 and this year from July 4-8, 2018.
2018 - CALVIN KLEIN in HAMBURG
WHITE promotes the current campaign "OurFamily #MyCalvins" of the US label Calvin Klein. As an oversized animated screen, the Klubhaus St. Pauli Hamburg is used as a 500 m² media wall. Through the campaign at the exclusive location 5 million reach is achieved. "Whether you're related or have dreams in common, family is what you make it. A patchwork of individuals, united and unbreakable. This is our family ", is the message about the current campaign on the website. The focus is on prominent families such as those of Solange Knowles and A$AP Mob. Willy Vanderperre was hired for the current shoot. He puts Kris Jenner's clan in all its glory in the right light. Like everyone else, the Sisters garments that resemble the iconic underwear of the 90s. These are bras, tanks and boy shorts, all with CK's black or white logo, as well as denim pieces from 205W39NYC. "We're definitely a modern family," Kourtney Kardashian tells Vogue. In mid-February, Calvin Klein released the fourth installment of its ad campaign, titled "Our Family #MyCalvins.
2017 - Welcome ESCADA
Founded in 1976 by Margaretha Ley and her husband Wolfgang, Escada quickly became known for its high-quality fabrics and colorful designs, making a name for itself in the world of upscale evening and business wear for women. Today, Escada is known for its elegant designs and attention to detail, with its clothing and accessories sold in boutiques around the world and its fragrances, eyewear, and jewelry.
2016 - ASTON MARTIN by HACKETT LONDON
Hackett's long-term relationship with Aston Martin, one of the UK's most prestigious automotive companies, reaches new heights for the Fall/Winter 2016 season. To coincide with the release of Aston Martin's highly anticipated DB11, Hackett launched a special exclusive collection called Aston Martin by Hackett. This 14-piece luxury collection includes outerwear, knitwear, shirts, pants and accessories. It reflects the quintessential British brand values of both Hackett London and Aston Martin, making it innovative, luxurious and the epitome of style. Key guests dressed in Hackett included Jeremy Hackett, Arnold Oceng, Craig McGinlay, Bill Milner, Jack Savoretti, Robert Konjic, Jim Chapman and Paul Sculfor. Beefeater and NYE Timber provided delicious drinks and cocktails.
2016 - CALVIN KLEIN: OOH larger-than-life campaign
In the immediate vicinity of Königsallee, across which 11,000 passers-by stroll every hour, the campaign for the American fashion label conceived and implemented by WHITE set new standards. Around 970 square meters of advertising space on the Kö bridge, that alone was record-breaking, the two larger-than-life testimonials Justin Bieber and Kendall Jenner ensured a social media buzz of the extra class.
2015 - CALVIN KLEIN x Justin Bieber: Megaposters
CALVIN KLEIN campaigns are known for attracting some of the hottest names in the music and fashion industry. This spring, the American brand announced that Justin Bieber would be the new face of CALVIN KLEIN Underwear and Jeans. In raunchy black and white photos, he posed for the spring 2015 campaign with model Lara Stone. The authentic look of the ad campaign was presented with eye-catching megaposters in Munich and Düsseldorf. Both megaposters were placed in city centers, exactly where customers pursue their shopping pleasures and spend their leisure time.
2015 - TOMMY HILFIGER: Global campaign “I DO HILFIGER”
TOMMY HILFIGER presents a terrific new season with the "Hilfigers" and a very special wedding. The global advertising campaign "I DO HILFIGER" is currently being promoted multimedia in print in the most relevant fashion magazines, both online and out-of- home. In Berlin, Düsseldorf and Vienna, the campaign showed the bride, groom and wedding guests in a relaxed party atmosphere, wearing the new Hilfiger sports collection and on large megaposters at high-traffic locations near the stores. In Munich and Hamburg, the out-of-home campaign was strikingly presented on more than 500 city light posters, showing how love is rocked - in true Hilfiger style.
2015 - TOMMY HILFIGER x Rafael Nadal
Hello Rafael Nadal! The tennis player, currently ranked number 8 in the world, also made headlines off the tennis court when he ditched all but his TOMMY HILFIGER underwear. On August 25, the new international brand ambassador for the Underwear and Tailored collection joined celebrities and models in an impressive TOMMY-style tennis showdown to celebrate the launch of the new global marketing campaign at Bryant Park in New York. Nadal started the match in a smart suit, but quickly removed his pocket square, tie and shirt during the match and played in his final look of the new campaign. For this special occasion, WHITE planned a cross-media campaign in Germany, Austria and Switzerland with billboards and CLP networks in metropolitan areas, accompanied by an online campaign and print advertising. Let the games begin!
2014 - Welcome RIMOWA
International campaign for RIMOWA, meticulously planned and organized by WHITE.
2013 - LACOSTE: Eyewear launch
LACOSTE now makes eyewear too. And to make sure it gets seen, they ask WHITE to do the media campaign – because they trust our vision.
2009 - KARL LAGERFELD goes international with WHITE
LAGERFELD signs WHITE, giving us a tailwind for our international business which means media planning in 11 countries.