2015 - TOMMY HILFIGER x Rafael Nadal

Hello Rafael Nadal! The tennis player, currently ranked number 8 in the world, also made headlines off the tennis court when he ditched all but his TOMMY HILFIGER underwear. On August 25, the new international brand ambassador for the Underwear and Tailored collection joined celebrities and models in an impressive TOMMY-style tennis showdown to celebrate the launch of the new global marketing campaign at Bryant Park in New York. Nadal started the match in a smart suit, but quickly removed his pocket square, tie and shirt during the match and played in his final look of the new campaign. For this special occasion, WHITE planned a cross-media campaign in Germany, Austria and Switzerland with billboards and CLP networks in metropolitan areas, accompanied by an online campaign and print advertising. Let the games begin!