Five leading German influencers recently visited Milan's luxurious MAGNA PARS Hotel, once a fragrance production site and now a unique sensory experience with rooms named after scents. This third-generation family business supplies renowned brands like Bulgari and Trussardi. The event showcased two new collections, Aqua Adornationis and LabSolue. Influencers chose their own scents and explored the art of perfume mixing. The highlight was a "scent-sational" dinner, where each course was paired with a matching fragrance, creating an unforgettable experience.

We had the honor of organizing an exclusive brand trip with renowned influencers to Menorca, the birthplace of Pretty Ballerinas. Over a few magical days, our guests experienced an inspiring journey behind the scenes, discovering the artistry and passion that go into creating each pair of the iconic ballerinas!

We had the pleasure of hosting an exclusive press and influencer event for our client TUMI at the renowned Witwenball restaurant in Hamburg. The motto of the evening was "TUMI International Cocktail Hour" to which selected guests joined us for a journey through different cocktails inspired by iconic travel destinations. The event was paired with a product presentation giving attendees the chance to experience the quality and design in a new setting. ⁠

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Photos by: @nilssamp⁠

Decor by: @manamolotov ⁠

Flowers by: @theflowerbarhamburg⁠

Location: @witwenball

We are excited to share our latest project with REPLAY for their new international campaign, featuring global icons and securing key Out-Of-Home advertising spaces in Munich, Hamburg, Düsseldorf, and Stuttgart. The campaign features celebrities like Martin Garrix, Amelia Gray, Leni Klum, Maye Musk, and stars from FC Bayern Munich, ensuring significant exposure. This strategic initiative supports REPLAY's mission to amplify their presence and captivate audiences across the fashion industry.

News from the world of luxury marketing! Immerse yourself in the fascinating world of luxury marketing with the brand new book by Rupert Wild , the visionary founder of WHITE Communications!

In this inspiring work, Rupert shares his years of experience and profound knowledge about the art of luxury marketing. Discover the secrets behind successful positioning of luxury brands, the creation of unforgettable brand experiences, and the art of targeting an exclusive audience.

Whether you’re an aspiring marketing professional or simply curious about the world of luxury marketing, this book offers captivating insights and practical tips that will accompany you on your journey to success.

We recently hosted our latest WHITE Press Day marking another successful gathering of the industry’s elite. Attended by top-tier press members, influential content creators, and notable figures, guests had the exclusive opportunity to immerse themselves in the latest collections from our featured brands, each represented by knowledgeable brand ambassadors who brought the stories behind the new products to life.⁠

We extend our heartfelt thanks to all our distinguished guests for joining us and making the day truly memorable. Your presence and engagement were instrumental in making this Press Day a fountain of inspiration and networking opportunities. We look forward to welcoming you again and continue to inspire and be inspired by the world of fashion, beauty & lifestyle!⁠

Welcome to WHITE Communications L’atelier Parfum! We are excited to introduce this innovative brand that masterfully combines creativity, emotions, and courage. L'Atelier Parfum returns to the roots of perfumery by focusing on creating the perfect scent through an emotional journey. Each fragrance is carefully crafted in a Parisian atelier and meticulously produced in Grasse, adhering to the highest standards of respect for nature and the environment. With longevity and enchanting scents, L'Atelier Parfum's creations possess a unique allure. Committed to sustainability, the brand selects only the finest natural ingredients from France and worldwide, with up to 90% of ingredients being of natural origin!⁠

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It was a delightful experience attending a distinguished wine tasting soirée in Hamburg, featuring the celebrated wines of Schrader Cellars. The event, graced by the presence of Master Sommelier Jason Smith, renowned journalists, and notable personalities, highlighted Schrader Cellars' consistent pursuit of excellence since its inception in 1998 by Fred Schrader. With the exceptional guidance of winemaker Thomas Rivers Brown, who joined the team in 2000, the vineyard has achieved extraordinary acclaim, boasting thirty-nine perfect 100-point scores from esteemed wine critics—more than any other winery in Napa Valley. A warm salute to all who joined us for this memorable occasion – cheers to the exquisite flavors and shared moments!

We had the privilege of hosting an exclusive gin tasting at IZAKAYA Asian Kitchen & Bar Munich. It was an unforgettable journey into the world of premium gin with House of Santory (Roku Gin) leading the way. With a legacy dating back to 1899, House of Suntory stands as a pioneer in the realm of Japanese premium spirits, making them the perfect expert to guide our guests through this exquisite experience.⁠

From the wonderful spanish Island Menorca to the global fashion stage, we are happy to welcome Pretty Ballerinas at WHITE Communications and are thrilled to introduce this magnificent heritage brand to you.⁠

Pretty Ballerinas is a family-owned business that produce hand crafted shoes since 1918. Once made for locals, Pretty Ballerinas are now capturing the hearts of the fashion lovers worldwide. Besides their firm commitment to high-quality craftsmanship, their styles also impress with their timeless yet playful elegance. From classics to reimagined designs, you can discover shoes that have already been embraced by supermodels, actresses, and world-famous pop stars.

In the stunning Graham Residence of the Telegraph Office in Berlin, Tumi Travel orchestrated a splendid event during Berlin Fashion Week. The highlight of the evening was the presence of illustrator Mana Kakuan, who delighted guests by creating live portraits. The setting was perfect for showcasing the convergence of fashion, art, and travel, epitomized by Tumi's commitment to elegance and functionality.

We are pleased to welcome multinational renowned drinks brands to the agency's portfolio, with Robert Mondavi Winery, High West Whiskey, Casa Noble Tequila, The Prisoner Wine Company and Luxury Brands including Schrader Cellars and Double Diamond.

Celebrating 50 years of PEPE JEANS London! What began as a humble denim stand on Portobello Road has evolved into one of the world's foremost denim brands. Teaming up with Lila Moss, PEPE JEANS pays homage to two London icons, while highlighting the vibrant life of the city, a theme that this collection beautifully captures.

The third restaurant of the BIG SQUADRA House is opening it's doors in the beautiful city of Hamburg. EDMONDO has found its home in the former cash hall of a bank dating back to 1897. This exquisite selection is reflected throughout the entire ambiance of the establishment, transforming EDMONDO into a truly special place to savor the culinary delights of Italy. The in-house design team, Studio Kiki, has once again delivered outstanding work. Amidst custom-made chandeliers, plush green seats, and a shelf elegantly filled with over 2000 vintage bottles, one can discover small design highlights at every dining spot. It's almost as if EDMONDO is a museum where food and interior artfully merge, transporting the senses to a different world.

A brand of singular charm and authenticity. With roots deeply embedded in Greek heritage, KORRES stands out for sourcing exclusively from local farmers, upholding social, economic, and ecological values. Renowned in the beauty world for its commitment to fairness and clean skincare, KORRES has taken the industry by storm, redefining the standards of true beauty.

Stepping into COCODRILLO in Berlin, the second establishment of the BIG SQUADRA you'll be greeted with a 1960s vibe, sprinkled with a hint of Space Age. Much like in Munich, here you can expect authentic Italian cuisine and a charming ambiance. The collaboration with 180 small producers ensures that the best of Italy graces your plates while guaranteeing a responsible supply chain. In fact, BIG SQUADRA was the first hospitality group to receive the B-CORP certification back in 2018. Additionally, the restaurant operates on 100% green energy, and the origin of its products is entirely transparent. For instance, the Mozzarella di Bufala comes from Salvatore Corso, and the Parmigiano Reggiano DOP hails from the Gennari family in Parma. See for yourself and pay a visit to COCODRILLO!

We proudly unveiled the new STEVE MADDEN Fall/Winter 2022 collection in the vibrant atmosphere of one of Berlin's well known clubs - the 808.berlin. This event was graced by the presence of influencers and fashion editors, who joined us in a remarkable celebration of our diverse collection. The evening came alive with stellar live performances by the talented singers @hava@aliciaawa and @itsesthergraf, while the celebrated DJ duo @alyssa_gia_music kept the dancefloor pulsating with the perfect beats. In addition to the auditory sensations, the evening dazzled with captivating visual highlights, including a hip-hop dance performance and striking makeup looks by @chrisbaer.makeup, as well as a cornucopia of creative and trendsetting outfits. And as if that weren't enough, we offered our guests a unique opportunity to make a lasting mark on the evening – the chance to receive a brand-new tattoo courtesy of the skilled tattoo artists @vadersdye. ⁠

As the northernmost city in Italy, it's only fitting that a BIG SQUADRA restaurant graces this location. So, it's no surprise that the first restaurant in Germany found its place in Munich. With a floral design that adorns the spaces and pays homage to the Milan of the 80s, GIORGIA TRATTORIA stands out not only for its interior but also for its exclusive menu. Alongside traditional dishes, you'll find imaginative creations, all made entirely in-house with fresh ingredients sourced directly from Italy. The Italian culinary wizards of Forno-Stars curate the menu, bringing forth recipes from their childhoods and infusing the secrets of their Nonnas into every dish. Allow yourself to be enchanted and pay a visit to GIORGIA !

Quality and style are two attributes deeply interwoven into the DNA of U.K based fashion brand PEPE JEANS. Through their trendy yet cozy high-quality garments, PEPE JEANS was able to gain popularity among consumers looking for a distinctive and fashionable brand.

Where Authentic Italian Delights Meet Memorable Dining: Indulge in the tantalizing world of BIG SQUADRA , a renowned restaurant brand that combines the artistry of Italian cuisine with a stylish and modern ambiance. Dedicated to delivering an exceptional dining experience, BIG SQUADRA excels in crafting delicious dishes that showcase the true essence of Italy.