2024 - LABSOLUE - Influencer Brandtrip

Five leading German influencers recently visited Milan's luxurious MAGNA PARS Hotel, once a fragrance production site and now a unique sensory experience with rooms named after scents. This third-generation family business supplies renowned brands like Bulgari and Trussardi. The event showcased two new collections, Aqua Adornationis and LabSolue. Influencers chose their own scents and explored the art of perfume mixing. The highlight was a "scent-sational" dinner, where each course was paired with a matching fragrance, creating an unforgettable experience.