For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.
2022 - COCODRILLO opening
Stepping into COCODRILLO in Berlin, the second establishment of the BIG SQUADRA you'll be greeted with a 1960s vibe, sprinkled with a hint of Space Age. Much like in Munich, here you can expect authentic Italian cuisine and a charming ambiance. The collaboration with 180 small producers ensures that the best of Italy graces your plates while guaranteeing a responsible supply chain. In fact, BIG SQUADRA was the first hospitality group to receive the B-CORP certification back in 2018. Additionally, the restaurant operates on 100% green energy, and the origin of its products is entirely transparent. For instance, the Mozzarella di Bufala comes from Salvatore Corso, and the Parmigiano Reggiano DOP hails from the Gennari family in Parma. See for yourself and pay a visit to COCODRILLO!
2022 - STEVE MADDEN launches in 808 Berlin
We proudly unveiled the new STEVE MADDEN Fall/Winter 2022 collection in the vibrant atmosphere of one of Berlin's well known clubs - the 808.berlin. This event was graced by the presence of influencers and fashion editors, who joined us in a remarkable celebration of our diverse collection. The evening came alive with stellar live performances by the talented singers @hava@aliciaawa and @itsesthergraf, while the celebrated DJ duo @alyssa_gia_music kept the dancefloor pulsating with the perfect beats. In addition to the auditory sensations, the evening dazzled with captivating visual highlights, including a hip-hop dance performance and striking makeup looks by @chrisbaer.makeup, as well as a cornucopia of creative and trendsetting outfits. And as if that weren't enough, we offered our guests a unique opportunity to make a lasting mark on the evening – the chance to receive a brand-new tattoo courtesy of the skilled tattoo artists @vadersdye.
2022 - GIORGIA TRATTORIA opening
As the northernmost city in Italy, it's only fitting that a BIG SQUADRA restaurant graces this location. So, it's no surprise that the first restaurant in Germany found its place in Munich. With a floral design that adorns the spaces and pays homage to the Milan of the 80s, GIORGIA TRATTORIA stands out not only for its interior but also for its exclusive menu. Alongside traditional dishes, you'll find imaginative creations, all made entirely in-house with fresh ingredients sourced directly from Italy. The Italian culinary wizards of Forno-Stars curate the menu, bringing forth recipes from their childhoods and infusing the secrets of their Nonnas into every dish. Allow yourself to be enchanted and pay a visit to GIORGIA !
2022 - Welcome PEPE JEANS
Quality and style are two attributes deeply interwoven into the DNA of U.K based fashion brand PEPE JEANS. Through their trendy yet cozy high-quality garments, PEPE JEANS was able to gain popularity among consumers looking for a distinctive and fashionable brand.
2022 - Welcome BIGSQUADRA
Where Authentic Italian Delights Meet Memorable Dining: Indulge in the tantalizing world of BIG SQUADRA , a renowned restaurant brand that combines the artistry of Italian cuisine with a stylish and modern ambiance. Dedicated to delivering an exceptional dining experience, BIG SQUADRA excels in crafting delicious dishes that showcase the true essence of Italy.
2021 - Celebrating all sizes with STEVE MADDEN
To be above and beyond the latest fashion trends, look no further than STEVE MADDEN. This brand goes beyond trending styles to make sure their collections are ahead of the curve. STEVE MADDEN's commitment to quality and affordability has made it a go-to choice for fashion-conscious consumers and together with a wide range of products and a strong brand story, STEVE MADDEN continues to be a top player in the fashion industry.
2020 - Welcome BENTLEY
Known for its luxury cars, SUVs, and high-performance automobiles, British automotive manufacturer Bentley just knows how to create top-performing cars that offer the owner a unique high-end experience beyond driving.
2020 - DR. MARTENS x HELLO KITTY – Social media campaign competition
A social media campaign gave real Hello Kitty fans the chance to win a pair of the coveted DR. MARTENS X Hello Kitty Boots before the official launch.
2020 - TUMI press cocktail event
Key press representatives and influential figures in the world of social media gathered at Goldberg Studios in Munich for the TUMI Spring/Summer 2020 press cocktail. In this urban, cool, industrial-inspired setting, they had the perfect backdrop for engaging conversations and exchange of ideas. The relaxed after-work event offered ample opportunities for both talking and experiencing exciting elements. The vibrant and charismatic attendees, along with a sneak peek at the upcoming TUMI collection, instantly set a positive and uplifting mood for everyone present.
2020 - FONDAZIONE CAPELLINO x WHITE Communications
WHITE Communications works for FONDAZIONE CAPELLINO and is delighted to represent this exceptional client.
2020 - BFW x WHITE press event at soho house
In line with the motto "time to shine" WHITE Communications created a hip meeting point for the assembled fashion media during Berlin Fashion Week and presented the exclusive brands represented by WHITE to stakeholders, stylists and influencers in an exclusive setting. Despite exciting shows and numerous events, around 140 guests of the fashion world came to Soho House Berlin to celebrate the upcoming spring/summer collections of TAMARA COMOLLI, TUMI, STEVE MADDEN and EISENBERG PARIS in a stylish ambience.
2020 - Welcome SAMSONITE
Sustainability is the new luxury. Samsonite is moving with the trend and presenting a new hard shell collection by the name of Proxis™. Available in four on-trend colours, the stylish and dynamic high-performance suitcases in the Proxis™ range are designed to make travelling more convenient. The monogram or laser engraving service for personalising the luggage is just one of the highlights. The stylish travel companions are based on a patent-pending innovation called Roxkin™, a material developed by Samsonite and made at its own production plant. It’s Roxkin™ that gives the luggage pieces in the Proxis™ collection their remarkable strength, resilience and lightness. What’s more exciting is the new material ensures the suitcases always bounce back into their original shape. The quality and production standards embodied by the new collection underpin Samsonite’s commitment to a sustainable future, for instance by means of the special benefits provided by the new global customer service plan Samsonite wecare.
2020 - Welcome MAISON MACOLAT
When the finest Belgian chocolate meets the queen of nuts, a starburst of exquisite tastes is guaranteed. Maison Macolat has combined the best of two culinary worlds – a marriage of two delectable delights that opens up a whole new cosmos for gourmets to discover: the delicate flavours of the macadamia nut surrounded by the finest Belgian chocolate. A tempting speciality that sets off an explosion of pure indulgence as soon as you bite into it. WHITE Communications is delighted to present this very special delicacy for a client from the world of culinary arts. By the way: Maison Macolat is the result of a creative idea by Julian Bunge, whose family has a long tradition of cultivating macadamia nuts in South Africa.
2020 - STEVE MADDEN X Tv moderators
TV stars with style! Presenters from various TV stations, such as Rebecca Mir, Viviane Geppert, Annemarie Carpendale, Karen Webb and Ruth Moschner, are becoming ambassadors and wearing stylish shoes by STEVE MADDEN.. The symbiosis of stars and style can now be seen on television as well as on the red carpet.
2020 - LIU JO loves Kendall Jenner
WHITE wishes Happy Birthday LIU JO. The label LIU JO and Kendall Jenner were both born in 1995. They share a birthday kinship. Another reason to celebrate - for both. The fashion brand won the supermodel as the LIU JO face for its anniversary campaign. Under the campaign name #Bornin1995, the luxury label shows its anniversary pieces - a reminiscence of the iconic fashion silhouettes from 1995. WHITE Communications congratulates LIU JO and is pleased to implement a combined out-of-home campaign with digital citylight screens and classic citylight posters for the start of the year-round birthday celebration in Munich, Berlin, Düsseldorf and Stuttgart.
2019 - VIKTOR & ROLF x Das Stue
If someone manages the balancing act between classic and extravagant with joy & style, then it's definitely Viktor & Rolf. The designers enjoy a great reputation for their work. To celebrate the unique union of Viktor & Rolf with the well-known SO/ Berlin Das Stue, we at WHITE invited local influencers to promote this stunning new collaboration. The animal print pyjamas were designed by Viktor & Rolf and meant to remind us of the nearby Berlin zoo. The beautiful pieces were skillfully showcased during an extensive breakfast at the hotel. The designs are inspired by the classic uniforms of a grand hotel, but with a surreal twist and homage to the adjacent zoo and show their own timeless and modern character. On that note: Be a flamingo in a flock of pigeons.
2019 - Winnie Harlow x STEVE MADDEN SS20
Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.
2019 - ESCADA: OOH geotrageting campaign in New York City & Los Angeles
Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.
2019 - STEVE MADDEN crew event
We invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.
2019 - HIGHSNOBIETY x DR. MARTENS
In the era of urban living, subcultures are evolving, and fashion is veering toward a more standardized look. However, the minds behind DR. MARTENS refuse to conform; they are individualists who have carved their own paths and crafted something unique—despite numerous obstacles. In this spirit, the iconic brand has launched a campaign with the fitting motto "Tough as You." This campaign shares the stories of DR. MARTENS wearers who have triumphed over challenges in their journeys. Initially, DR. MARTENS hosted the campaign events at its stores in Berlin, Cologne, and Düsseldorf, with plans to expand to other locations in the coming year. Each of these public events will culminate in an augmented reality experience designed by Berlin-based artist Assaf Reeb. Adding to the excitement on the DR. MARTENS stage is rapper Ebow, a testament to the fact that women can excel in the rap scene as well. WHITE, through strategic media booking, found the perfect platform for this performance by selecting "highsnobiety.com," a design platform tailored to style-conscious individuals, to accompany the cult brand's campaign.