2019 - ESCADA: OOH geotrageting campaign in New York City & Los Angeles

WHITE launches ESCADA spring/summer 2019 campaign with innovative technology in New York City and Los Angeles. On the brand-new digital screens on 5th Avenue in New York as well as prominent spaces in Beverly Hills, ESCADA presents the imaginative new "Out of Home" campaign with pop star Rita Ora. The out-of-home campaign motifs, which play with oversized accessories and heritage details from ESCADA, reach the target group not only in "real life". Geofencing technology makes precise mobile retargeting possible. Passers-by who are within a certain radius of the spaces are addressed again on their smartphones with the same images and a call-to-action. In this way, the striking power of "Out of Home" can fully unfold its image-boosting and sales-tactical effect in combination with mobile advertising.