2019 - HIGHSNOBIETY x DR. MARTENS

In the era of urban living, subcultures are evolving, and fashion is veering toward a more standardized look. However, the minds behind DR. MARTENS refuse to conform; they are individualists who have carved their own paths and crafted something unique—despite numerous obstacles. In this spirit, the iconic brand has launched a campaign with the fitting motto "Tough as You." This campaign shares the stories of DR. MARTENS wearers who have triumphed over challenges in their journeys. Initially, DR. MARTENS hosted the campaign events at its stores in Berlin, Cologne, and Düsseldorf, with plans to expand to other locations in the coming year. Each of these public events will culminate in an augmented reality experience designed by Berlin-based artist Assaf Reeb. Adding to the excitement on the DR. MARTENS stage is rapper Ebow, a testament to the fact that women can excel in the rap scene as well. WHITE, through strategic media booking, found the perfect platform for this performance by selecting "highsnobiety.com," a design platform tailored to style-conscious individuals, to accompany the cult brand's campaign.