2018 - CALVIN KLEIN in HAMBURG

WHITE promotes the current campaign "OurFamily #MyCalvins" of the US label Calvin Klein. As an oversized animated screen, the Klubhaus St. Pauli Hamburg is used as a 500 m² media wall. Through the campaign at the exclusive location 5 million reach is achieved. "Whether you're related or have dreams in common, family is what you make it. A patchwork of individuals, united and unbreakable. This is our family ", is the message about the current campaign on the website. The focus is on prominent families such as those of Solange Knowles and A$AP Mob. Willy Vanderperre was hired for the current shoot. He puts Kris Jenner's clan in all its glory in the right light. Like everyone else, the Sisters garments that resemble the iconic underwear of the 90s. These are bras, tanks and boy shorts, all with CK's black or white logo, as well as denim pieces from 205W39NYC. "We're definitely a modern family," Kourtney Kardashian tells Vogue. In mid-February, Calvin Klein released the fourth installment of its ad campaign, titled "Our Family #MyCalvins.