2016 - CALVIN KLEIN: OOH larger-than-life campaign

In the immediate vicinity of Königsallee, across which 11,000 passers-by stroll every hour, the campaign for the American fashion label conceived and implemented by WHITE set new standards. Around 970 square meters of advertising space on the Kö bridge, that alone was record-breaking, the two larger-than-life testimonials Justin Bieber and Kendall Jenner ensured a social media buzz of the extra class.