2016 - TOMMY X GIGI - THFW16 Collection

On September 09, Tommy Hilfiger presented its new fall 2016 collection in New York City. The event took place at the South Street Seaport, the "Tommy Pier", and held rides and shooting galleries for guests, inspired by Hilfiger's belief in creating fun and inspiring experiences that combine fashion and entertainment. The show was also the global launch of the TommyxGigi special collection, designed in collaboration with international supermodel Gigi Hadid, who opened the show. The TommyxGigi collection celebrates the relaxed and aesthetic Hadid style of the West Coast combined with the heritage and special Hilfiger something of the East Coast. The #TOMMYNOW runway was an interactive experience and gave guests the opportunity to purchase their favorite looks immediately, as all pieces were available via e-commerce and retail as they were presented on the runway. "See Now. Have Now." The online campaign for the TommyxGigi collection was released on September 10 in Germany, Austria and Switzerland.