2015 - CALVIN KLEIN x Justin Bieber: Megaposters

CALVIN KLEIN campaigns are known for attracting some of the hottest names in the music and fashion industry. This spring, the American brand announced that Justin Bieber would be the new face of CALVIN KLEIN Underwear and Jeans. In raunchy black and white photos, he posed for the spring 2015 campaign with model Lara Stone. The authentic look of the ad campaign was presented with eye-catching megaposters in Munich and Düsseldorf. Both megaposters were placed in city centers, exactly where customers pursue their shopping pleasures and spend their leisure time.