2018 - LEWIS HAMILTON X TOMMY HILFIGER

After the announcement of Tommy Hilfiger's cooperation with Mercedes-AMG Petronas Motorsports, there is now again great news to report from the house of Hilfiger: c Parallel to the women's campaign with supermodel Gigi Hadid, the men's campaign with Lewis Hamilton is now running. "I've always admired Lewis' staying power at the races - as well as his distinctive style off the track, which speaks to a new generation," said Tommy Hilfiger. "His career is built on passion, will and hard work - values with which I also founded my brand. We have a close connection to Formula 1 - as we do to the world of motorsport in general." Lewis Hamilton also commented on the cooperation with Hilfiger: "Like Tommy Hilfiger, I believe in the power of fashion and innovation to create individuality and break conventions," he said. "Tommy's designs inspire me to wear confident outfits off the track; they express my creativity and style with confidence." The campaign was directed by Mikael Jansson at the famous " Tricky Triangle" at Pocono Raceway in Pennsylvania.