VISIONS AND DREAMS IN SEOUL -CONDÉ-NAST LUXURY CONFERENCE. WHITE’s Alexander Laible accompanied Rupert Wild to Condé Nast’s Luxury Conference in the South Korean capital. A report on the lasting impressions he came away with. IT’S APRIL 19, and a pleasant spring evening in Seoul. As the sun slowly sets over the Korean megacity, things are just getting underway in the garden of the Shilla Hotel – a spectacular setting for the occasion on a wooded hillside. Black-clad waiters are serving ice-cold drinks and caviar canapés, fairy lights are twinkling in the trees and the guests at the 2016 Condé Nast International Luxury Conference are gathering for the first get-together of the event in cocktail attire. Balmain’s head designer Olivier Rousteing is sipping a gin and tonic. Diesel’s artistic director Nicola Formichetti is saying hello to Jonathan Newhouse, CEO of Condé Nast.

Headphones are not just for listening. Caribbean superstar Rihanna also enjoys wearing them as a golden jewel-encrusted crown. This has caused a sensation. The $9000 accessory, a joint project between FRENDS and DOLCE & GABBANA, sold out just hours after Rihanna tweeted.

CALVIN KLEIN campaigns are known for attracting some of the hottest names in the music and fashion industry. This spring, the American brand announced that Justin Bieber would be the new face of CALVIN KLEIN Underwear and Jeans. In raunchy black and white photos, he posed for the spring 2015 campaign with model Lara Stone. The authentic look of the ad campaign was presented with eye-catching megaposters in Munich and Düsseldorf. Both megaposters were placed in city centers, exactly where customers pursue their shopping pleasures and spend their leisure time.

For the presentation of the new women's fragrance EMOZIONE by Salvatore Ferragamo on February 5, 2015 in Munich, Munich's high society, many VIPs and the CEO of Salvatore Ferragamo Perfume, Luciano Bertinelli, came together and caused a real flash on the red carpet. An exceptionally emotional fragrance experience was then celebrated together with all the guests in the Max-Joseph-Saal of the Munich Residenz. Among the guests were Claudia Effenberg together with her daughter, model Alena Gerber, German TV presenters Katja Wunderlich, Viola Weiss, Alexandra Polzin, Michael Sporer and Alessandra Geissel. In addition, Salvatore Ferragamo was pleased to welcome former tennis player Renata Kochta, international model Papis Loveday, DJ Ron Magnus Flieger as well as Giulia Siegel, Peyman Amin and Doreen Dietel as guests for this special evening. A special eye-catcher was the logo wall at the red carpet, which was decorated with gold chains was decorated. Many guests beamed at the camera in front of it and even CEO Luciano Bertinelli himself immortalized himself in front of the Golden Wall. With the new women's fragrance Salvatore Ferragamo addresses for the first time a new, more mature target group and creates a fragrance experience full of emotion and elegance. Yesterday evening was highlighted by another fantastic highlight: Various images were projected on the walls of the Max Joseph Hall (you almost felt like you were in another world) and the official TV sport of the new women's fragrance EMOZIONE also shone there.

"Dinner is served!" That was the motto of the Berlin Fashion Week Lounge. At THE event of the beginning of the year for the international fashion industry from January 19 to 22, WHITE invited press, bloggers and stylists to Soho House Berlin on behalf of Fossil Group. In a relaxed and pleasant atmosphere, the Fossil Group portfolio was presented to 75 guests. With drinks and delicious delicacies, the guests were able to delve into the product worlds of brands such as Emporio Armani, Karl Lagerfeld, Michael Kors and Fossil.

WHITE organized an exclusive blogger event at the Kunsthalle in Bonn as part of the Karl Lagerfeld exhibition MODEMETHODE.

“O, the eye’s light is a noble gift of heaven,” wrote Friedrich Schiller. And with RODENSTOCK, we’re moving into the next dimension of divine eyewear.

TOMMY HILFIGER presents a terrific new season with the "Hilfigers" and a very special wedding. The global advertising campaign "I DO HILFIGER" is currently being promoted multimedia in print in the most relevant fashion magazines, both online and out-of- home. In Berlin, Düsseldorf and Vienna, the campaign showed the bride, groom and wedding guests in a relaxed party atmosphere, wearing the new Hilfiger sports collection and on large megaposters at high-traffic locations near the stores. In Munich and Hamburg, the out-of-home campaign was strikingly presented on more than 500 city light posters, showing how love is rocked - in true Hilfiger style.

Hello Rafael Nadal! The tennis player, currently ranked number 8 in the world, also made headlines off the tennis court when he ditched all but his TOMMY HILFIGER underwear. On August 25, the new international brand ambassador for the Underwear and Tailored collection joined celebrities and models in an impressive TOMMY-style tennis showdown to celebrate the launch of the new global marketing campaign at Bryant Park in New York. Nadal started the match in a smart suit, but quickly removed his pocket square, tie and shirt during the match and played in his final look of the new campaign. For this special occasion, WHITE planned a cross-media campaign in Germany, Austria and Switzerland with billboards and CLP networks in metropolitan areas, accompanied by an online campaign and print advertising. Let the games begin!

It is probably quite unique that a luxury product has not even been changed or adapted to changing tastes in 38 years. But now it has happened: The famous sunglasses from 1978 have been reinterpreted - in tiny details - for the first time. P'8478 has become P'8678. Sold over nine million times, they remain a unique style icon. Hardly any other glasses have hit the nerve of the time like this. They are recognized all over the world - even without glasses.

The two British design icons are working together for the second time. The fashion brand Paul Smith and the renowned shoemaker John Lobb have now created three styles together as part of a special edition. The classic shoes Westbourne, Willoughby and Lucca, for example, are available entirely in Paul Smith style but in four exciting colors. They combine the quality of John Lobb shoes with the humor of Paul Smith. The models are available both online and in renowned fashion houses in Germany.

It's official - the expressive men's fragrance WILD by DSQUARED2 has won the prestigious GQ Care Award in the Audience Award category, making it the most popular men's fragrance chosen by 40,000 GQ.de readers. The style magazine for men GQ honored the best men's products at an exclusive dinner at "The Grand" restaurant in Berlin. WILD is an evolution of DSQUARED2's fragrance journey, inspired by and created from the elements of nature. Following in the footsteps of the debut fragrance He Wood and its successor Potion, Wild opens a new fragrance chapter for DSQUARED2 that explores the desires of men and their connection to nature and the city life around them. This mysterious and desirable concept is also found at the heart of DSQUARED's DNA: a man's freedom to express his sensuality and deepest desires.

Rejuvenation at the speed of light is promised by the French cosmetics brand, which specializes in highly effective anti-aging solutions. At a press lunch organized by WHITE in the light-flooded Munich Bavaria, the timing proved not to be so exaggerated. The invited media people, mostly ladies, fell for the new Filorga Skin Absolute Day cream at record speed.

International campaign for RIMOWA, meticulously planned and organized by WHITE.

LACOSTE now makes eyewear too. And to make sure it gets seen, they ask WHITE to do the media campaign – because they trust our vision.

The new launch from FERRAGAMO is the fragrance of the season. WHITE partners with Salvatore Ferragamo for their new perfume launch.

FISCHER SPORTS is the global market leader for Nordic skiing and WHITE helps to launch their premium C-Line.

LAGERFELD signs WHITE, giving us a tailwind for our international business which means media planning in 11 countries.

Always worth a trip, especially when TOMMY HILFIGER calls. We set off with some great consulting and campaign ideas up our sleeve – and are entrusted with the German-speaking market.