For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.
2007 - DIOR: PR event
We rented out the Presidential Suite at the Mandarin Oriental for DIOR. We are trusted with PR for their luxury watches and one is named after Marlene Dietrich
2006 - Welcome RAYBAN
Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”.
2005 - MIZUNO: Wave Rider launch
In the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!
2004 - BULGARI: BLU longterm advertising campaign
The color blue is associated with dreams, wisdom and serenity, and it is precisely these three terms that stand for the new women's and men's fragrance BVLGARI BLU. From 2000 to 2004, WHITE was responsible for the perfume's advertising campaign and, as always, we did what we do best for premium clients: We promoted BLU with print campaigns in the most exclusive lifestyle and fashion magazines, and customers were greeted by magnificent posters at points of sale. Due to the great success of the fragrance, the follow-up line BLU NOTTE was launched in 2004.
2004 - BULGARI: Aqua pour homme launch
BULGARI’s perfume division definitely has a nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.
2003 - Welcome VERSACE
Powerful campaign for VERSACE eyewear. WHITE grows its expertise in glasses.
2002 - BURBERRY: Cosmetic branch launch
BURBERRY wants to launch a new perfume and cosmetics too. We were asked to run a media campaign.
2001 - PRADA: Media campaign
We get to work with PRADA to consult for their media campaign. This is the result.
2000 - BULGARI jewellery branch launch
WHITE goes into the new millennium with BULGARI Jewelry.
1998 - Welcome BULGARI
BULGARI is a very important milestone. Our entry into the luxury sector.
1997 - Welcome MIZUNO
MIZUNO, our first client from Japan, launches a new product: golf clubs.
1996 - ELLE MAGAZINE: Market positioning
We advise Burda on the market positioning for ELLE magazine.
1995 - MUNICH AIRPORT: Website creation
Munich Airport honors us with the job of creating its website.
1991 - SAUTER: Camera launch
PENTAX comes up with a new camera and we work with SAUTER on cinema ads all over Germany to promote it.