2004 - BULGARI: BLU longterm advertising campaign

The color blue is associated with dreams, wisdom and serenity, and it is precisely these three terms that stand for the new women's and men's fragrance BVLGARI BLU. From 2000 to 2004, WHITE was responsible for the perfume's advertising campaign and, as always, we did what we do best for premium clients: We promoted BLU with print campaigns in the most exclusive lifestyle and fashion magazines, and customers were greeted by magnificent posters at points of sale. Due to the great success of the fragrance, the follow-up line BLU NOTTE was launched in 2004.