To be above and beyond the latest fashion trends, look no further than STEVE MADDEN. This brand goes beyond trending styles to make sure their collections are ahead of the curve. STEVE MADDEN's commitment to quality and affordability has made it a go-to choice for fashion-conscious consumers and together with a wide range of products and a strong brand story, STEVE MADDEN continues to be a top player in the fashion industry.

Known for its luxury cars, SUVs, and high-performance automobiles, British automotive manufacturer Bentley just knows how to create top-performing cars that offer the owner a unique high-end experience beyond driving.

A social media campaign gave real Hello Kitty fans the chance to win a pair of the coveted DR. MARTENS X Hello Kitty Boots before the official launch.

Key press representatives and influential figures in the world of social media gathered at Goldberg Studios in Munich for the TUMI Spring/Summer 2020 press cocktail. In this urban, cool, industrial-inspired setting, they had the perfect backdrop for engaging conversations and exchange of ideas. The relaxed after-work event offered ample opportunities for both talking and experiencing exciting elements. The vibrant and charismatic attendees, along with a sneak peek at the upcoming TUMI collection, instantly set a positive and uplifting mood for everyone present.

WHITE Communications works for FONDAZIONE CAPELLINO and is delighted to represent this exceptional client.

In line with the motto "time to shine" WHITE Communications created a hip meeting point for the assembled fashion media during Berlin Fashion Week and presented the exclusive brands represented by WHITE to stakeholders, stylists and influencers in an exclusive setting. Despite exciting shows and numerous events, around 140 guests of the fashion world came to Soho House Berlin to celebrate the upcoming spring/summer collections of TAMARA COMOLLI, TUMI, STEVE MADDEN and EISENBERG PARIS in a stylish ambience.

Sustainability is the new luxury. Samsonite is moving with the trend and presenting a new hard shell collection by the name of Proxis™. Available in four on-trend colours, the stylish and dynamic high-performance suitcases in the Proxis™ range are designed to make travelling more convenient. The monogram or laser engraving service for personalising the luggage is just one of the highlights. The stylish travel companions are based on a patent-pending innovation called Roxkin™, a material developed by Samsonite and made at its own production plant. It’s Roxkin™ that gives the luggage pieces in the Proxis™ collection their remarkable strength, resilience and lightness. What’s more exciting is the new material ensures the suitcases always bounce back into their original shape. The quality and production standards embodied by the new collection underpin Samsonite’s commitment to a sustainable future, for instance by means of the special benefits provided by the new global customer service plan Samsonite wecare.

When the finest Belgian chocolate meets the queen of nuts, a starburst of exquisite tastes is guaranteed. Maison Macolat has combined the best of two culinary worlds – a marriage of two delectable delights that opens up a whole new cosmos for gourmets to discover: the delicate flavours of the macadamia nut surrounded by the finest Belgian chocolate. A tempting speciality that sets off an explosion of pure indulgence as soon as you bite into it. WHITE Communications is delighted to present this very special delicacy for a client from the world of culinary arts. By the way: Maison Macolat is the result of a creative idea by Julian Bunge, whose family has a long tradition of cultivating macadamia nuts in South Africa.

TV stars with style! Presenters from various TV stations, such as Rebecca Mir, Viviane Geppert, Annemarie Carpendale, Karen Webb and Ruth Moschner, are becoming ambassadors and wearing stylish shoes by STEVE MADDEN.. The symbiosis of stars and style can now be seen on television as well as on the red carpet.

WHITE wishes Happy Birthday LIU JO. The label LIU JO and Kendall Jenner were both born in 1995. They share a birthday kinship. Another reason to celebrate - for both. The fashion brand won the supermodel as the LIU JO face for its anniversary campaign. Under the campaign name #Bornin1995, the luxury label shows its anniversary pieces - a reminiscence of the iconic fashion silhouettes from 1995. WHITE Communications congratulates LIU JO and is pleased to implement a combined out-of-home campaign with digital citylight screens and classic citylight posters for the start of the year-round birthday celebration in Munich, Berlin, Düsseldorf and Stuttgart.

If someone manages the balancing act between classic and extravagant with joy & style, then it's definitely Viktor & Rolf. The designers enjoy a great reputation for their work. To celebrate the unique union of Viktor & Rolf with the well-known SO/ Berlin Das Stue, we at WHITE invited local influencers to promote this stunning new collaboration. The animal print pyjamas were designed by Viktor & Rolf and meant to remind us of the nearby Berlin zoo. The beautiful pieces were skillfully showcased during an extensive breakfast at the hotel. The designs are inspired by the classic uniforms of a grand hotel, but with a surreal twist and homage to the adjacent zoo and show their own timeless and modern character. On that note: Be a flamingo in a flock of pigeons.

Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

We invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.

In the era of urban living, subcultures are evolving, and fashion is veering toward a more standardized look. However, the minds behind DR. MARTENS refuse to conform; they are individualists who have carved their own paths and crafted something unique—despite numerous obstacles. In this spirit, the iconic brand has launched a campaign with the fitting motto "Tough as You." This campaign shares the stories of DR. MARTENS wearers who have triumphed over challenges in their journeys. Initially, DR. MARTENS hosted the campaign events at its stores in Berlin, Cologne, and Düsseldorf, with plans to expand to other locations in the coming year. Each of these public events will culminate in an augmented reality experience designed by Berlin-based artist Assaf Reeb. Adding to the excitement on the DR. MARTENS stage is rapper Ebow, a testament to the fact that women can excel in the rap scene as well. WHITE, through strategic media booking, found the perfect platform for this performance by selecting "highsnobiety.com," a design platform tailored to style-conscious individuals, to accompany the cult brand's campaign.

There's music in there. For the second time, Fairmont Hotels & Resorts is cooperating with the Montreux Jazz Festival to present an exclusive artists' showcase. As part of the newly expanded Fairmont World Tour, a jury has selected two talents from the many up-and-coming artists from around the world who have performed at the festival. Following the festival, the musicians travelled around the world to perform at various Fairmont hotels. At the end of the tour, the two artists Jalen N'Gonda and Bobby Balzini met at Fairmont Le Montreux Palace for a big final jam session. The artists were supported by the non-profit Montreux Jazz Artists Foundation, which seeks and finds young artists. The event was accompanied by the two influencers Mirjam Jaeger and Rafael Beutel. Beutel took over the ALL - Accor Live Limitless account of our client on Facebook. Jaeger conducted an interview with the two jazz musicians, which was subsequently also published on Facebook and Instagram.

First there was a small but fine exhibition of Silhouette's current sunglasses collection "Sun 2020". Editors of the fashion & lifestyle press in Munich then enjoyed a lunch in "The Sky", 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from the airy perspective. This made the collection presentation an unforgettable experience.

The Fairmont Vier Jahreszeiten hotel in Hamburg set the stage for the Fairmont Loves Film Evening. Fairmont hotels are not only grand, prestigious, and situated in the most sought-after locations; they've also played significant roles in numerous Hollywood blockbusters. To celebrate this cinematic connection, the hotel extended invitations to VIPs from the influencer community, actors, public figures, and esteemed guests of the hotel, all coming together to revel in an evening centered around the world of film. Amidst the enjoyment of classic cocktails from renowned blockbusters, indulging in golden popcorn and delectable treats, guests had the opportunity to explore an exhibition showcasing the rich history of the film industry. Adding the perfect musical touch to the ambiance, Berlin-based singer Eva Diamante graced the evening with her performance. Among the distinguished guests were influential figures such as Juliane Diessner and Louis Darcis, as well as actors like Ben Dahlhaus and presenter Sebastian Merget, alongside renowned TV chef Bea Schulz, and many others.

Focusing on individual taste and empowerment, Silhouette provides aesthetically pleasing eyewear while offering a variety of customization options to support clients in expressing their unique sense of style. The Austrian-based brand excels in craftsmanship and is known for its ultra-lightweight frames that present a modern yet comfortable product that you want to wear every day.

The topic: "Which online, offline strategies are the right ones to win customers and retain them in the long term" was put on the agenda on the very first day of the China Luxury Summit 2019 is no coincidence, but remains an existential question for the industry protagonists. That's why the auditorium at the Swissotel Grand Shanghai eagerly followed the exchange in the expert panel moderated by Benjamin Biteryst, President of the Luxury Business Institute China. On stage, seated alongside Rupert Wild CEO of WHITE Communications were Francois Nakkachdji, Partner, RESERVOIR WATCHES; Cheryl CHONG, Brand Director LOUIS XIII, Remy Cointreau Greater China. WHITE also rounded out its commitment to the event with an advertisement in the event program, underscoring the importance of the China Luxury Summit - a place to be for the elite of the luxury industry.