For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.

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2020 - Welcome MAISON MACOLAT

When the finest Belgian chocolate meets the queen of nuts, a starburst of exquisite tastes is guaranteed. Maison Macolat has combined the best of two culinary worlds – a marriage of two delectable delights that opens up a whole new cosmos for gourmets to discover: the delicate flavours of the macadamia nut surrounded by the finest Belgian chocolate. A tempting speciality that sets off an explosion of pure indulgence as soon as you bite into it. WHITE Communications is delighted to present this very special delicacy for a client from the world of culinary arts. By the way: Maison Macolat is the result of a creative idea by Julian Bunge, whose family has a long tradition of cultivating macadamia nuts in South Africa.

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PUBLIC RELATIONS AGENCY, INFLUENCER AGENCY WHITE Communications PUBLIC RELATIONS AGENCY, INFLUENCER AGENCY WHITE Communications

2020 - STEVE MADDEN X Tv moderators

TV stars with style! Presenters from various TV stations, such as Rebecca Mir, Viviane Geppert, Annemarie Carpendale, Karen Webb and Ruth Moschner, are becoming ambassadors and wearing stylish shoes by STEVE MADDEN.. The symbiosis of stars and style can now be seen on television as well as on the red carpet.

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PUBLIC RELATIONS AGENCY, INFLUENCER AGENCY WHITE Communications PUBLIC RELATIONS AGENCY, INFLUENCER AGENCY WHITE Communications

2019 - VIKTOR & ROLF x Das Stue

If someone manages the balancing act between classic and extravagant with joy & style, then it's definitely Viktor & Rolf. The designers enjoy a great reputation for their work. To celebrate the unique union of Viktor & Rolf with the well-known SO/ Berlin Das Stue, we at WHITE invited local influencers to promote this stunning new collaboration. The animal print pyjamas were designed by Viktor & Rolf and meant to remind us of the nearby Berlin zoo. The beautiful pieces were skillfully showcased during an extensive breakfast at the hotel. The designs are inspired by the classic uniforms of a grand hotel, but with a surreal twist and homage to the adjacent zoo and show their own timeless and modern character. On that note: Be a flamingo in a flock of pigeons.

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2019 - Winnie Harlow x STEVE MADDEN SS20

Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

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2019 - STEVE MADDEN crew event

We invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.

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2019 - HIGHSNOBIETY x DR. MARTENS

In the era of urban living, subcultures are evolving, and fashion is veering toward a more standardized look. However, the minds behind DR. MARTENS refuse to conform; they are individualists who have carved their own paths and crafted something unique—despite numerous obstacles. In this spirit, the iconic brand has launched a campaign with the fitting motto "Tough as You." This campaign shares the stories of DR. MARTENS wearers who have triumphed over challenges in their journeys. Initially, DR. MARTENS hosted the campaign events at its stores in Berlin, Cologne, and Düsseldorf, with plans to expand to other locations in the coming year. Each of these public events will culminate in an augmented reality experience designed by Berlin-based artist Assaf Reeb. Adding to the excitement on the DR. MARTENS stage is rapper Ebow, a testament to the fact that women can excel in the rap scene as well. WHITE, through strategic media booking, found the perfect platform for this performance by selecting "highsnobiety.com," a design platform tailored to style-conscious individuals, to accompany the cult brand's campaign.

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2019 - FAIRMONT Hotels & Resorts x Montreux Jazz Festival

There's music in there. For the second time, Fairmont Hotels & Resorts is cooperating with the Montreux Jazz Festival to present an exclusive artists' showcase. As part of the newly expanded Fairmont World Tour, a jury has selected two talents from the many up-and-coming artists from around the world who have performed at the festival. Following the festival, the musicians travelled around the world to perform at various Fairmont hotels. At the end of the tour, the two artists Jalen N'Gonda and Bobby Balzini met at Fairmont Le Montreux Palace for a big final jam session. The artists were supported by the non-profit Montreux Jazz Artists Foundation, which seeks and finds young artists. The event was accompanied by the two influencers Mirjam Jaeger and Rafael Beutel. Beutel took over the ALL - Accor Live Limitless account of our client on Facebook. Jaeger conducted an interview with the two jazz musicians, which was subsequently also published on Facebook and Instagram.

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2019 - SILHOUETTE: Dinner in the sky

First there was a small but fine exhibition of Silhouette's current sunglasses collection "Sun 2020". Editors of the fashion & lifestyle press in Munich then enjoyed a lunch in "The Sky", 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from the airy perspective. This made the collection presentation an unforgettable experience.

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2019 - HACKETT LONDON: Press Night

Hackett invited - and all those who have rank and name in the media fashion scene came to admire the AW19 collections of the British label in the Munich Hackett showroom. The expression of distinguished restraint reflected in the Mayfair, Modern Heritage and New Country collections was appealing. GQ, Robb Report, SZ or even Icon are only an excerpt from the guest list of the press night, which was organized by WHITE Communications. But also the hip stylists, influencers and the famous actor John Friedmann did not miss the event.

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2019 - 40 years VOGUE Germany

World WHITE exclusive. There is always something special about WHITE invitations. On the occasion of the 40th anniversary of the German edition, WHITE arranged an exclusive tour of the Villa Stuck for the invited guests. On the occasion of the sensational birthday exhibition, "Vogue" culture editor Bernd Skupin guided the guests through the exhibition, which is much more than the history of a successful fashion magazine.

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2019 - EISENBERG PARIS: Kick-off events

Meeting point of the beauty scene. The luxury cosmetics and perfume brand Eisenberg captivates with passion, timelessness and quality, which for this builds on a combination of the latest technology and the very best raw materials. But Eisenberg does not only mean the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see this for themselves at a kick-off event. At the luxury Mandarin Oriental Hotel in Munich and the Clouds Restaurant in the Tanzenden Türme in Hamburg, beauty expert Patrizia Mazzitelli from Eisenberg provided insights into the Eisenberg product world. In attendance were all the well-known lifestyle titles such as "Glamour, "Bunte," "Madame," "Harpers Bazar" or "Men's Health," as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy.

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2019 - TOMMY HILFIGER: Celebrity presence through Zurich

During the Zurich Film Festival in October, Tommy Hilfiger was omnipresent. He was spotted not only at the event, but also around town. Behind it was not only cinematic passion of the fashion designer, but a smart campaign created and coordinated by White with brand ambassador Lewis Hamilton. The likeness of the Formula 1 world champion adorned the streetcar in the Swiss banking city - visible to 3.5 million passers-by. Lewis Hamilton ensured that there were visual treats during the Zurich Film Festival, and not just in the films shown.

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2018 - POPSOCKETS: Launch party Europe

PopSockets is conquering the market. The gadget, which makes everyday use of smartphones and tablets easier, is finding increasing popularity around the world. Now the US-American PopSockets inventor David Barnett wants to tell his personal success story live during a city tour through Europe. This will take the business founder to London on June 26, Berlin on June 27 and Paris on June 28. Influencers, bloggers, press and Popsockets partners from the respective countries are invited. The whole thing will be rounded off with a DJ, party, expo and selfie worlds. Therefore we organized three launchparties for the European launch of PopSockets in Paris, Berlin and London. We invited a mix of important press, Influencers and VIP´s. The guests had a great time exploring different instagramable settings such as logo wall, PopSockets lounge, confetti areas, London phone booths etc. As goodie each guest could create their own PopSocket. We also organized the famous model and Valentina Belleza. total guests: 500.

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2018 - HACKETT LONDON x Henley Royal Regatta

British luxury brand Hackett London is pleased to announce its partnership with Henley Royal Regatta as the "Official Apparel Partner" for the 2018 sporting event. The Henley Royal Regatta is one of the most important and prestigious rowing events in the world, held annually in Henley-on-Thames since its inception in 1839 and this year from July 4-8, 2018.

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2018 - MICHALSKY: Stylenite

Michalsky's StyleNite returns to the Tempodrom as the grand finale of Berlin Fashion Week 2018. 1,500 invited guests were part of the breathtaking, innovative staging of the ATELIER MICHALSKY collection. Under the motto "Dream Again", the unique location provided the perfect setting for the inspiring show. " Dream Again is a call to see the positive side of our lives. A call for people to focus on the possibilities again and not to focus on the problems," says Michael Michalsky.

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2018 - MUNICH: Watches & Jewellery Luxury Conference

Luxury never gets boring! Especially not when the first guard of the publications Bilanz, Blau, Die Dame, ICON and Welt are sitting at the Luxury Conference in Munich. And you probably noticed it right away - all titles of the Axel Springer publishing group. Watches and jewelry in particular are a barometer for the economy of the noble, and were therefore also thematically the focus of the event. As if that were not enough, provocative theses in the lecture by Bain & Company expert Serge Hoffmann ensured lively discussions, and influencers shared their perspectives with the expert auditorium. WHITE Communications promoted the dialog and supported the come-together in the form of a partnership.

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2015 - SALVATORE FERRAGAMO: Emozione VIP launch

For the presentation of the new women's fragrance EMOZIONE by Salvatore Ferragamo on February 5, 2015 in Munich, Munich's high society, many VIPs and the CEO of Salvatore Ferragamo Perfume, Luciano Bertinelli, came together and caused a real flash on the red carpet. An exceptionally emotional fragrance experience was then celebrated together with all the guests in the Max-Joseph-Saal of the Munich Residenz. Among the guests were Claudia Effenberg together with her daughter, model Alena Gerber, German TV presenters Katja Wunderlich, Viola Weiss, Alexandra Polzin, Michael Sporer and Alessandra Geissel. In addition, Salvatore Ferragamo was pleased to welcome former tennis player Renata Kochta, international model Papis Loveday, DJ Ron Magnus Flieger as well as Giulia Siegel, Peyman Amin and Doreen Dietel as guests for this special evening. A special eye-catcher was the logo wall at the red carpet, which was decorated with gold chains was decorated. Many guests beamed at the camera in front of it and even CEO Luciano Bertinelli himself immortalized himself in front of the Golden Wall. With the new women's fragrance Salvatore Ferragamo addresses for the first time a new, more mature target group and creates a fragrance experience full of emotion and elegance. Yesterday evening was highlighted by another fantastic highlight: Various images were projected on the walls of the Max Joseph Hall (you almost felt like you were in another world) and the official TV sport of the new women's fragrance EMOZIONE also shone there.

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