TV stars with style! Presenters from various TV stations, such as Rebecca Mir, Viviane Geppert, Annemarie Carpendale, Karen Webb and Ruth Moschner, are becoming ambassadors and wearing stylish shoes by STEVE MADDEN.. The symbiosis of stars and style can now be seen on television as well as on the red carpet.

If someone manages the balancing act between classic and extravagant with joy & style, then it's definitely Viktor & Rolf. The designers enjoy a great reputation for their work. To celebrate the unique union of Viktor & Rolf with the well-known SO/ Berlin Das Stue, we at WHITE invited local influencers to promote this stunning new collaboration. The animal print pyjamas were designed by Viktor & Rolf and meant to remind us of the nearby Berlin zoo. The beautiful pieces were skillfully showcased during an extensive breakfast at the hotel. The designs are inspired by the classic uniforms of a grand hotel, but with a surreal twist and homage to the adjacent zoo and show their own timeless and modern character. On that note: Be a flamingo in a flock of pigeons.

Never change a winning Team. Creativity is born in the mind and when two creative partners find each other, joint success is guaranteed. This is demonstrated by Steve Madden's SS20 collection, which was created in cooperation with Winnie Harlow. That's why there is a continuation of their partnership. Fashionistas will be thrilled with the creative duo's colorful spring edition. "I am so excited to launch the latest collection with Winnie. She is so much fun to work with and I think our customers will really love the shoes," says Steve Madden. Winnie Harlow sees this season's new designs are a tribute to her Jamaican roots: "Last season I named every style in the collection after a loved one of mine; this spring I wanted to expand on that personal touch and tap into my Jamaican heritage." She is deeply rooted in Jamaican culture. Celebrity photographer Steven Klein translated that into emotional and stylish images.

We invited 12 influencer girls from the STEVE MADDEN crew to Frankfurt for a Street Style shooting and crew dinner. The influencers were divided in two groups of 6 people. Each group was styled by the stylist Lale Aktai before they went for a professional Street Style shooting with the well known influencer photographers Jeremy Möller and Jonas Kinski. They shooted the girls at famous FFM spots like the old gas station, the Eiserner Steg, Oosten, and at river Main. After the shooting all girls were invited to a nice crew dinner in the Skylounge of the Roomers Hotel FFM.

There's music in there. For the second time, Fairmont Hotels & Resorts is cooperating with the Montreux Jazz Festival to present an exclusive artists' showcase. As part of the newly expanded Fairmont World Tour, a jury has selected two talents from the many up-and-coming artists from around the world who have performed at the festival. Following the festival, the musicians travelled around the world to perform at various Fairmont hotels. At the end of the tour, the two artists Jalen N'Gonda and Bobby Balzini met at Fairmont Le Montreux Palace for a big final jam session. The artists were supported by the non-profit Montreux Jazz Artists Foundation, which seeks and finds young artists. The event was accompanied by the two influencers Mirjam Jaeger and Rafael Beutel. Beutel took over the ALL - Accor Live Limitless account of our client on Facebook. Jaeger conducted an interview with the two jazz musicians, which was subsequently also published on Facebook and Instagram.

First there was a small but fine exhibition of Silhouette's current sunglasses collection "Sun 2020". Editors of the fashion & lifestyle press in Munich then enjoyed a lunch in "The Sky", 50 meters above the ground, and enjoyed the impressive view of Munich and the Oktoberfest from the airy perspective. This made the collection presentation an unforgettable experience.

Meeting point of the beauty scene. The luxury cosmetics and perfume brand Eisenberg captivates with passion, timelessness and quality, which for this builds on a combination of the latest technology and the very best raw materials. But Eisenberg does not only mean the highest level of quality, but also emotion. Stakeholders from the press and influencer scene were able to see this for themselves at a kick-off event. At the luxury Mandarin Oriental Hotel in Munich and the Clouds Restaurant in the Tanzenden Türme in Hamburg, beauty expert Patrizia Mazzitelli from Eisenberg provided insights into the Eisenberg product world. In attendance were all the well-known lifestyle titles such as "Glamour, "Bunte," "Madame," "Harpers Bazar" or "Men's Health," as well as the influencer stars Anna Christina Schwarz, Catharina Maranc, Anunanna or Mr. Gentleguy.

PopSockets is conquering the market. The gadget, which makes everyday use of smartphones and tablets easier, is finding increasing popularity around the world. Now the US-American PopSockets inventor David Barnett wants to tell his personal success story live during a city tour through Europe. This will take the business founder to London on June 26, Berlin on June 27 and Paris on June 28. Influencers, bloggers, press and Popsockets partners from the respective countries are invited. The whole thing will be rounded off with a DJ, party, expo and selfie worlds. Therefore we organized three launchparties for the European launch of PopSockets in Paris, Berlin and London. We invited a mix of important press, Influencers and VIP´s. The guests had a great time exploring different instagramable settings such as logo wall, PopSockets lounge, confetti areas, London phone booths etc. As goodie each guest could create their own PopSocket. We also organized the famous model and Valentina Belleza. total guests: 500.

Eisenberg Paris is dedicated to offering top-notch, opulent skincare products that are customized to meet the requirements of each unique client. The company is renowned for its distinctive Multi-Tasking line of skincare products, which integrates various skincare advantages into a single item.

Michalsky's StyleNite returns to the Tempodrom as the grand finale of Berlin Fashion Week 2018. 1,500 invited guests were part of the breathtaking, innovative staging of the ATELIER MICHALSKY collection. Under the motto "Dream Again", the unique location provided the perfect setting for the inspiring show. " Dream Again is a call to see the positive side of our lives. A call for people to focus on the possibilities again and not to focus on the problems," says Michael Michalsky.

As every year, our traditional WHITE FASHION LUNCH takes place at Borchardts in Berlin. We have interesting conversations in a relaxed atmosphere with our customers, partners and friends and relax during the hustle and bustle between the fashion shows.

Headphones are not just for listening. Caribbean superstar Rihanna also enjoys wearing them as a golden jewel-encrusted crown. This has caused a sensation. The $9000 accessory, a joint project between FRENDS and DOLCE & GABBANA, sold out just hours after Rihanna tweeted.

For the presentation of the new women's fragrance EMOZIONE by Salvatore Ferragamo on February 5, 2015 in Munich, Munich's high society, many VIPs and the CEO of Salvatore Ferragamo Perfume, Luciano Bertinelli, came together and caused a real flash on the red carpet. An exceptionally emotional fragrance experience was then celebrated together with all the guests in the Max-Joseph-Saal of the Munich Residenz. Among the guests were Claudia Effenberg together with her daughter, model Alena Gerber, German TV presenters Katja Wunderlich, Viola Weiss, Alexandra Polzin, Michael Sporer and Alessandra Geissel. In addition, Salvatore Ferragamo was pleased to welcome former tennis player Renata Kochta, international model Papis Loveday, DJ Ron Magnus Flieger as well as Giulia Siegel, Peyman Amin and Doreen Dietel as guests for this special evening. A special eye-catcher was the logo wall at the red carpet, which was decorated with gold chains was decorated. Many guests beamed at the camera in front of it and even CEO Luciano Bertinelli himself immortalized himself in front of the Golden Wall. With the new women's fragrance Salvatore Ferragamo addresses for the first time a new, more mature target group and creates a fragrance experience full of emotion and elegance. Yesterday evening was highlighted by another fantastic highlight: Various images were projected on the walls of the Max Joseph Hall (you almost felt like you were in another world) and the official TV sport of the new women's fragrance EMOZIONE also shone there.

"Dinner is served!" That was the motto of the Berlin Fashion Week Lounge. At THE event of the beginning of the year for the international fashion industry from January 19 to 22, WHITE invited press, bloggers and stylists to Soho House Berlin on behalf of Fossil Group. In a relaxed and pleasant atmosphere, the Fossil Group portfolio was presented to 75 guests. With drinks and delicious delicacies, the guests were able to delve into the product worlds of brands such as Emporio Armani, Karl Lagerfeld, Michael Kors and Fossil.

Rejuvenation at the speed of light is promised by the French cosmetics brand, which specializes in highly effective anti-aging solutions. At a press lunch organized by WHITE in the light-flooded Munich Bavaria, the timing proved not to be so exaggerated. The invited media people, mostly ladies, fell for the new Filorga Skin Absolute Day cream at record speed.

FISCHER SPORTS is the global market leader for Nordic skiing and WHITE helps to launch their premium C-Line.

Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”.