Every successful media campaign starts with a clear understanding of the brand, its objectives and its audience. We analyse markets, target groups, competitors, relevant media environments and the customer journey. Based on these insights, we develop a tailored strategy, define the appropriate channel mix and recommend how the available budget can be allocated most effectively. Our objective is not to distribute a budget across as many channels as possible. We identify the measures that genuinely support awareness, positioning, consideration, traffic, enquiries, bookings or sales.

WHITE plans and buys media on a national and international basis. Our long-standing relationships with publishers, media companies, sales houses, platforms and other media partners enable us to negotiate highly competitive conditions. An agreed share of negotiated discounts and advantages is passed on to our clients. This combination of strategic expertise, strong buying relationships and complete operational management allows our clients to reduce internal workload while improving the efficiency of their media investment.

Our media expertise covers the full range of relevant channels and formats, including: · Media consulting, research and strategy · Market, competitor and audience analysis · National and international media planning · Media budget planning and allocation · Objective and KPI definition · Media negotiations and buying · Print advertising and advertorials · Publisher partnerships and special advertising formats · Digital display, native and video advertising · Direct and programmatic media buying · Paid social media · Paid influencer and creator collaborations · Search and performance marketing · Out-of-home and digital out-of-home · Television, cinema and radio · Digital audio and podcasts · Streaming and connected-TV advertising · Campaign management and optimisation · Reporting, controlling and recommendations

WHITE can manage the entire media process on behalf of its clients. This includes strategic planning, negotiations, bookings, coordination of technical specifications, creative adaptations, print files, banners and videos, as well as the timely delivery of all materials to publishers, platforms and media partners. During the campaign, we monitor performance, coordinate optimisations and provide transparent reporting with clear recommendations for future activity. From the first media plan to the final report, WHITE provides a single, experienced partner across the entire workflow.