For more than 30+ years, WHITE has been delivering successful luxury communications services, comprising of Public Relations, Social Media, Influencer Marketing, Digital Media, Digital Campaign Management, OOH, Production Services and Consulting to some of the most renowned luxury brands in diverse industries such as fashion, accessories, jewelry, watches, automotive, hotels, restaurants & travel.
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2023 - BigSquadra
Where Authentic Italian Delights Meet Memorable Dining: Indulge in the tantalizing world of Big Squadra, a renowned restaurant brand that combines the artistry of Italian cuisine with a stylish and modern ambiance. Dedicated to delivering an exceptional dining experience, Big Squadra excels in crafting delicious dishes that showcase the true essence of Italy.
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2022 - Pepe Jeans
Quality and style are two attributes deeply interwoven into the DNA of U.K based fashion brand Pepe Jeans. Through their trendy yet cozy high-quality garments, Pepe Jeans was able to gain popularity among consumers looking for a distinctive and fashionable brand.
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2021 - Steve Madden
To be above and beyond the latest fashion trends, look no further than Steve Madden. This brand goes beyond trending styles to make sure their collections are ahead of the curve. Steve Madden's commitment to quality and affordability has made it a go-to choice for fashion-conscious consumers and together with a wide range of products and a strong brand story, Steve Madden continues to be a top player in the fashion industry.
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2020 - Bentley
Known for its luxury cars, SUVs, and high-performance automobiles, British automotive manufacturer Bentley just knows how to create top-performing cars that offer the owner a unique high-end experience beyond driving.
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2019 - Silhouette
Focusing on individual taste and empowerment, Silhouette provides aesthetically pleasing eyewear while offering a variety of customization options to support clients in expressing their unique sense of style. The Austrian-based brand excels in craftsmanship and is known for its ultra-lightweight frames that present a modern yet comfortable product that you want to wear every day.
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2018 - Eisenberg Paris
Eisenberg Paris is dedicated to offering top-notch, opulent skincare products that are customized to meet the requirements of each unique client. The company is renowned for its distinctive Multi-Tasking line of skincare products, which integrates various skincare advantages into a single item.
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2017 - Escada
Founded in 1976 by Margaretha Ley and her husband Wolfgang, Escada quickly became known for its high-quality fabrics and colorful designs, making a name for itself in the world of upscale evening and business wear for women. Today, Escada is known for its elegant designs and attention to detail, with its clothing and accessories sold in boutiques around the world and its fragrances, eyewear, and jewelry.
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2016 - Calvin Klein
Justin Bieber is not only an incredibly good singer but also a perfect model for Calvin Klein underwear.
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2015 - Rodenstock
“O, the eye’s light is a noble gift of heaven,” wrote Friedrich Schiller. And with RODENSTOCK, we’re moving into the next dimension of divine eyewear.
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2014 - Rimowa
International campaign for RIMOWA, meticulously planned and organized by WHITE.
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2013 - Lacoste
LACOSTE now makes eyewear too. And to make sure it gets seen, they ask WHITE to do the media campaign – because they trust our vision.
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2012 - Salvatore Ferragamo
The new launch from FERRAGAMO is the fragrance of the season. WHITE partners with Salvatore Ferragamo for their new perfume launch.
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2011 - Fischer Sports
FISCHER SPORTS is the global market leader for Nordic skiing and WHITE helps to launch their premium C-Line.
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2010 - Arrow
A strong year. Europe-wide launch with shirt manufacturer ARROW, PR and Media. All blogging. We blog with Luisa Via Roma, Italian online platform for luxury labels and support the organization of Firenze4Ever, the biggest blogger event in the world. Additionally WHITE gets a new office in Rosenheimer Straße.
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2009 - Karl Lagerfeld
LAGERFELD signs WHITE, giving us a tailwind for our international business which means media planning in 11 countries.
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2008 - Tommy Hilfiger
Always worth a trip, especially when TOMMY HILFIGER calls. We set off with some great consulting and campaign ideas up our sleeve – and are entrusted with the German-speaking market.
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2007 - Dior
We rented out the Presidential Suite at the Mandarin Oriental for DIOR. We are trusted with PR for their luxury watches and one is named after Marlene Dietrich.
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2006 - Ray-Ban
Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”.
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2005 - Mizuno
In the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!
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2004 - Bulgari
BULGARI’s perfume division definitely has a nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.