"Dinner is served!" That was the motto of the Berlin Fashion Week Lounge. At THE event of the beginning of the year for the international fashion industry from January 19 to 22, WHITE invited press, bloggers and stylists to Soho House Berlin on behalf of Fossil Group. In a relaxed and pleasant atmosphere, the Fossil Group portfolio was presented to 75 guests. With drinks and delicious delicacies, the guests were able to delve into the product worlds of brands such as Emporio Armani, Karl Lagerfeld, Michael Kors and Fossil.

WHITE organized an exclusive blogger event at the Kunsthalle in Bonn as part of the Karl Lagerfeld exhibition MODEMETHODE.

“O, the eye’s light is a noble gift of heaven,” wrote Friedrich Schiller. And with RODENSTOCK, we’re moving into the next dimension of divine eyewear.

It is probably quite unique that a luxury product has not even been changed or adapted to changing tastes in 38 years. But now it has happened: The famous sunglasses from 1978 have been reinterpreted - in tiny details - for the first time. P'8478 has become P'8678. Sold over nine million times, they remain a unique style icon. Hardly any other glasses have hit the nerve of the time like this. They are recognized all over the world - even without glasses.

The two British design icons are working together for the second time. The fashion brand Paul Smith and the renowned shoemaker John Lobb have now created three styles together as part of a special edition. The classic shoes Westbourne, Willoughby and Lucca, for example, are available entirely in Paul Smith style but in four exciting colors. They combine the quality of John Lobb shoes with the humor of Paul Smith. The models are available both online and in renowned fashion houses in Germany.

It's official - the expressive men's fragrance WILD by DSQUARED2 has won the prestigious GQ Care Award in the Audience Award category, making it the most popular men's fragrance chosen by 40,000 GQ.de readers. The style magazine for men GQ honored the best men's products at an exclusive dinner at "The Grand" restaurant in Berlin. WILD is an evolution of DSQUARED2's fragrance journey, inspired by and created from the elements of nature. Following in the footsteps of the debut fragrance He Wood and its successor Potion, Wild opens a new fragrance chapter for DSQUARED2 that explores the desires of men and their connection to nature and the city life around them. This mysterious and desirable concept is also found at the heart of DSQUARED's DNA: a man's freedom to express his sensuality and deepest desires.

Rejuvenation at the speed of light is promised by the French cosmetics brand, which specializes in highly effective anti-aging solutions. At a press lunch organized by WHITE in the light-flooded Munich Bavaria, the timing proved not to be so exaggerated. The invited media people, mostly ladies, fell for the new Filorga Skin Absolute Day cream at record speed.

International campaign for RIMOWA, meticulously planned and organized by WHITE.

The new launch from FERRAGAMO is the fragrance of the season. WHITE partners with Salvatore Ferragamo for their new perfume launch.

FISCHER SPORTS is the global market leader for Nordic skiing and WHITE helps to launch their premium C-Line.

We rented out the Presidential Suite at the Mandarin Oriental for DIOR. We are trusted with PR for their luxury watches and one is named after Marlene Dietrich

Our PR department gives needy stars a helping hand with RAYBAN sunglasses – a strategy known as “celebrity seeding”.

In the long run with MIZUNO. The brand leads the field when it comes to sports footwear and running shoes. We join them in the fast lane, keep pace and are still going strong!

BULGARI’s perfume division definitely has a nose for a good campaign and asks us to help with the launch of its men’s fragrance Aqua pour homme.

Another milestone with eternal value: working with LUXOTTICA.

MIZUNO, our first client from Japan, launches a new product: golf clubs.

We advise Burda on the market positioning for ELLE magazine.

PENTAX comes up with a new camera and we work with SAUTER on cinema ads all over Germany to promote it.